These classic silhouettes have a few modern twists, which speak directly to the conscious consumer who is more critical than ever of where her purchases come from and how they represent her personal style and values. Rothy's makes five types of shoes: The Flat ($125), The Point ($145), The Loafer ($165), The Mary Jane ($155), and The Square ($125). That Rothy's is popular among both markets speaks to its quality, versatility, and understanding that geographic and cultural differences notwithstanding, women just want a pair of quality flats in their closet. Though both are trendy metropolitan areas, they're wildly different in pace of life and professional culture. In the years since, Rothy's flats have become the favorite work shoe for women in the exact two hubs that Allbirds, another San Francisco-based shoe startup known for innovations in comfort, style, and sustainability, has also seduced: the Bay Area and New York City. Combining their names and these three priorities, they created Rothy's in 2016. Stephen "Hawthy" Hawthornwaite and Roth Martin realized such all-day comfort is important to women, but so is style, and increasingly, sustainability. I've encountered few pairs of heels I can walk around in for more than an afternoon, but many pairs of flats I wouldn't mind living in. Despite my mother's frequent pleas to wear heels more often ("They'll make your legs look longer!" "They'll force you to stand up straighter!"), I've always been more of a flats girl.
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